Jin Huang and Zheng Gong. A Model of Two Learning Processes. [Working Paper][Online Appendix]
Accepted, Management Science
(A revised version of my PhD dissertation)
Summary:
This paper combines observational learning and dynamic information acquisition in one tractable model, and shows that the two learning processes are tightly linked. A seller’s pricing decision affects not only whether the current consumer learns and buys, but also how much the market learns and whether later consumers will learn and buy. Our key result is that a forward-looking seller may find it optimal to sacrifice short-run profits by setting a price that induces consumers' information acquisition, thereby improving the information transmitted through observational learning and ultimately increasing expected profits in the long run, which is termed the “information premium” in the paper. "Information premium" arises due to the convexity of the seller’s value function in beliefs.
Zheng Gong and Jin Huang. Limited-Time Offer and Consumer Search. [Working Paper][Online Appendix] >> MS Social Media Feature 中文介绍
Management Science, 71(9): 7692-7706, 2025
Summary:
This paper proposes a novel role of "limited-time offers" in search markets. We demonstrate that these offers are the most effective pricing tool for firms to manipulate consumers' search order: to induce "search prominence" or "search discrimination." In the existing literature, such marketing tactics have been associated with hold-up and anticompetitive effects (Armstrong and Zhou, 2015, "Search Deterrence"). Our findings complement this welfare view by showing that when prices are observable (after all, limited-time offers are often advertised), using limited-time offers may increase total welfare by inducing a more socially efficient search order.
Zheng Gong, Jin Huang, and Yuxin Chen. What the Past Tells About the Future: Historical Prices in the Durable Goods Market. [Working Paper] [Online Appendix]
Management Science, 68(12): 8857–8871, 2022
Summary:
This paper addresses the role of "price trackers," particularly in the context of periodic sales (Conlisk et al. 1984). We show that when some consumers can obtain historical price information through price trackers (which implies that they become informed about how many low-valuation consumers have accumulated since the last sale and can thus predict how soon the firm will hold the next sale), the firm adjusts pricing by lowering the regular price and increasing the frequency of sales. This pricing adjustment can result in a positive information spillover to non-price tracker users. In addition, our model provides an alternative explanation for the well-documented "Hi-Lo" pricing pattern: the rigidity of regular prices comes from consumers' incomplete information about historical prices.
The Strategic Failure of Sustainability Targets, with Yuxin Chen and Zheng Gong [Working Paper]
Revise and resubmit, Marketing Science
Abstract: In recent years, many companies have made public sustainability pledges, yet reports from various media outlets suggest that most firms are unlikely to meet their targets. This paper provides an economic rationale for this systematic failure from a competitive perspective. We develop a game-theoretical model in which firms compete for consumers in both price and sustainability performance. We show that when firms incur reputation costs for failing to meet their targets, in equilibrium, all firms set overly ambitious goals that they ultimately fail to achieve. Paradoxically, despite these failures, the realized sustainability outcomes are better than in cases where no pledges are made. Building on this framework, we analyze the welfare implications of target preannouncements and examine the design of optimal regulatory policies. We further extend the model to capture a range of scenarios reflecting varying consumer motivations, including extrinsic social comparison preferences, heterogeneous sustainability preferences, and uncertainty about these preferences over time.
Should Google Profit like a Taxi Driver?
Abstract: In recent years, numerous European countries have taken or have considered taking regulatory actions against Google News with the aim of improving news quality. This paper explains how news aggregators affect newspapers' incentives in quality investment from two novel perspectives: (1) a positive market-expansion effect of news aggregators by eliminating information asymmetry between newspapers and news readers, and (2) a negative business-stealing effect by displaying excerpts of newspaper articles (snippets) on news aggregators' own sites, which are substitutes of original news. The model illustrates both effects and can be used to evaluate taxation policies on snippets. A tax proportional to how much information extracted from the original news, or a click-through subsidy paid by newspapers to aggregators can discourage news aggregators from showing free previews to appropriate traffic. Moreover, I extend the benchmark setting from one single newspaper to multiple newspapers, capturing an additional competition-in-traffic effect among newspapers. Finally, I also show that the model is robust to many other generalizations.
Abstract: This paper studies learning in the stock market. Our contribution is to propose a model to illustrate the endogenous timing decision on trading, taking into account the incentive of learning from others about the fundamental value. The model is similar to Easley and O'Hara (1992), except that we introduce less-informed traders whose private information is inferior to fully-informed traders, but superior to that of random noise traders and a zero-profit market maker. We also allow both types of informed traders to optimize timing of trading. We show that fully-informed traders act as early birds because it is optimal for them to buy or sell at the earliest possible time; meanwhile, less-informed traders could be better off as second mice by delaying transactions to learn from previous trades. The greater information asymmetry between the less-informed traders and the market maker, the larger profits the former could make even though the latter is learning from all trades.